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Marketing for Scientists : How to Shine in Toug...
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It's a tough time to be a scientist: Universities are shuttering science departments, federal funding agencies are facing flat budgets, and many newspapers have dropped their science sections altogether. But according to Marc Kuchner, this antiscience climate doesn't have to equal a career death knell - it just means scientists have to be savvier about promoting their work and themselves. In Marketing for Scientists, he provides clear, detailed advice about how to land a good job, win funding, and shape the public debate. As an astrophysicist at NASA, Kuchner knows that "marketing" can seem like a superficial distraction, whether your daily work is searching for new planets or seeking a cure for cancer. In fact, he argues, it's a critical component of the modern scientific endeavor, not only advancing personal careers but also society's knowledge. Kuchner approaches marketing as a science in itself. He translates theories about human interaction and sense of self into methods for building relationships - one of the most critical skills in any profession. And he explains how to brand yourself effectively - how to get articles published, give compelling presentations, use social media like Facebook and Twitter, and impress potential employers and funders. Like any good scientist, Kuchner bases his conclusions on years of study and experimentation. In Marketing for Scientists, he distills the strategies needed to keep pace in a Web 2.0 world. PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio. 1. Language: English. Narrator: Marc Kuchner. Audio sample: http://samples.audible.de/bk/adbl/004412/bk_adbl_004412_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 19.09.2020
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Data Science: Tips and Tricks to Learn Data Sci...
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There is a popular joke that a data scientist is someone who knows more computer science than a statistician, and knows more statistics than a computer scientist. While to a large extent, this is true, becoming a good data scientist requires the mastery of not only these two key areas, but also some theories and models crucial to this field. However, this area has proven to be very difficult to understand. Data scientists get easily get fed up with the various theories and models they have to master to excel in the field.The growing rate of data science today has made it a go-to area of computer studies. Data scientists are needed in virtually all fields and careers. Platforms like Facebook, Twitter, and even more professional site like LinkedIn are made effective by data scientists. The service of a data scientist is needed in professions such as business and finance organizations, banks, health care centers, and even law firms.This book provides a detailed explanation of the theories, algorithms, statistics, and analysis applicable to the domain of data science. It gives a step by step guide on how the various theories in data science are implemented. It explains in detail the difference between the two major types of regressions we have: Linear and nonlinear regressions. Explanation on interesting areas like R programming, Auction, data extraction and analysis, algorithms, and many more are covered in detail.Data science entails the mastery of statistics applicable to the field. In this book, formulas for examining key areas, like handling data, analyzing data, and implementing data are provided.The book is recommended to all interested listeners who aspire to stand out in the field of data science. 1. Language: English. Narrator: Nick Clawson. Audio sample: http://samples.audible.de/bk/acx0/196796/bk_acx0_196796_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 19.09.2020
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I Think I Might Have an Addiction: What Really ...
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People often pass off addictions to things other than drugs and alcohol, and perhaps gambling, as "not real" addictions. Got a shopping addiction? Surely, you're just a selfish spendthrift. Addicted to Facebook? The verdict: You must be an egomaniac or sad and lonely loser. Addicted to a relationship? I think someone’s needy! People don't seem to treat every addiction with the same compassion or gravity. But we must always have an open mind and remember that our own experience of the world is never the same as anyone else’s. We shouldn’t judge people when we don’t know their backstory or how they feel. Especially when that's exactly the kind of treatment we want from others as well if you are suffering from an addiction silently. Because there is a secret about addiction that barely anyone knows, only dedicated "addiction scientists" and a handful of therapists, who deal with many types of addiction every day. 1. Language: English. Narrator: Judah Paul Andrews. Audio sample: http://samples.audible.de/bk/acx0/205497/bk_acx0_205497_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 19.09.2020
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If Then - How the Simulmatics Corporation Inven...
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The Simulmatics Corporation, launched during the Cold War, mined data, targeted voters, manipulated consumers, destabilized politics, and disordered knowledge-decades before Facebook, Google, and Cambridge Analytica. Jill Lepore, best-selling author of These Truths, came across the company's papers in MIT's archives and set out to tell this forgotten history, the long-lost backstory to the methods, and the arrogance, of Silicon Valley. Founded in 1959 by some of the nation's leading social scientists-"the best and the brightest, fatally brilliant, Icaruses with wings of feathers and wax, flying to the sun"-Simulmatics proposed to predict and manipulate the future by way of the computer simulation of human behavior. In summers, with their wives and children in tow, the company's scientists met on the beach in Long Island under a geodesic, honeycombed dome, where they built a "People Machine" that aimed to model everything from buying a dishwasher to counterinsurgency to casting a vote. Deploying their "People Machine" from New York, Washington, Cambridge, and even Saigon, Simulmatics' clients included the John F. Kennedy presidential campaign, the New York Times, the Department of Defense, and dozens of major manufacturers: Simulmatics had a hand in everything from political races to the Vietnam War to the Johnson administration's ill-fated attempt to predict race riots. The company's collapse was almost as rapid as its ascent, a collapse that involved failed marriages, a suspicious death, and bankruptcy. Exposed for false claims, and even accused of war crimes, it closed its doors in 1970 and all but vanished. Until Lepore came across the records of its remains. The scientists of Simulmatics believed they had invented "the A-bomb of the social sciences." They did not predict that it would take decades to detonate, like a long-buried grenade. But, in the early years of the twenty-first century, that bomb did detonate, creating a world in which corporations collect data and model behavior and target messages about the most ordinary of decisions, leaving people all over the world, long before the global pandemic, crushed by feelings of helplessness. This history has a past; If Then is its cautionary tale.

Anbieter: buecher
Stand: 19.09.2020
Zum Angebot
If Then - How the Simulmatics Corporation Inven...
17,08 € *
ggf. zzgl. Versand

The Simulmatics Corporation, launched during the Cold War, mined data, targeted voters, manipulated consumers, destabilized politics, and disordered knowledge-decades before Facebook, Google, and Cambridge Analytica. Jill Lepore, best-selling author of These Truths, came across the company's papers in MIT's archives and set out to tell this forgotten history, the long-lost backstory to the methods, and the arrogance, of Silicon Valley. Founded in 1959 by some of the nation's leading social scientists-"the best and the brightest, fatally brilliant, Icaruses with wings of feathers and wax, flying to the sun"-Simulmatics proposed to predict and manipulate the future by way of the computer simulation of human behavior. In summers, with their wives and children in tow, the company's scientists met on the beach in Long Island under a geodesic, honeycombed dome, where they built a "People Machine" that aimed to model everything from buying a dishwasher to counterinsurgency to casting a vote. Deploying their "People Machine" from New York, Washington, Cambridge, and even Saigon, Simulmatics' clients included the John F. Kennedy presidential campaign, the New York Times, the Department of Defense, and dozens of major manufacturers: Simulmatics had a hand in everything from political races to the Vietnam War to the Johnson administration's ill-fated attempt to predict race riots. The company's collapse was almost as rapid as its ascent, a collapse that involved failed marriages, a suspicious death, and bankruptcy. Exposed for false claims, and even accused of war crimes, it closed its doors in 1970 and all but vanished. Until Lepore came across the records of its remains. The scientists of Simulmatics believed they had invented "the A-bomb of the social sciences." They did not predict that it would take decades to detonate, like a long-buried grenade. But, in the early years of the twenty-first century, that bomb did detonate, creating a world in which corporations collect data and model behavior and target messages about the most ordinary of decisions, leaving people all over the world, long before the global pandemic, crushed by feelings of helplessness. This history has a past; If Then is its cautionary tale.

Anbieter: buecher
Stand: 19.09.2020
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The Friendship Cure: Reconnecting in the Modern...
9,95 € *
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The compelling, fresh, and thought-provoking exploration of friendship - what it is, how to keep it, and why we need it more than ever beforeOur best friends, Twitter followers, gal-pals, bromances, Facebook friends, and long distance buddies define us in ways we rarely openly acknowledge. But as a society, we are simultaneously terrified of being alone and already desperately lonely. We move through life in packs and friendship circles and yet, in the most interconnected age, we are stuck in the greatest loneliness epidemic of our time. It's killing us, making us miserable and causing a public health crisis. Increasingly, we don’t just die alone; we die because we are alone. What if meaningful friendships are the solution?Journalist Kate Leaver believes that friendship is the essential cure for the modern malaise of solitude, ill health, and anxiety and that, if we only treated camaraderie as a social priority, it could affect everything from our physical health and emotional well being. Her much-anticipated manifesto, The Friendship Cure, looks at what friendship means, how it can survive, why we need it, and what we can do to get the most from it. Why do some friendships last a lifetime, while others are only temporary? How do you “break up” with a toxic friend? How do you make friends as an adult? Can men and women really be platonic? What are the curative qualities of friendship, and how we can deploy friendship to actually live longer, better lives?From behavioral scientists to besties, Kate draws upon the extraordinary research from academics, scientists, and psychotherapists, and stories from friends of friends, strangers from the Internet, and her “squad” to get to the bottom of these and other facets of friendship. For fans of Susan Cain’s Quiet and Elizabeth Gilbert’s Big Magic, The Friendship Cure is a fascinating blend of accessible “smart thinking,” investigative journalism, pop culture, and me 1. Language: English. Narrator: Candice Moll. Audio sample: http://samples.audible.de/bk/brll/011430/bk_brll_011430_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 19.09.2020
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In Bed with Susie Bright 667: 'The Serial Kille...
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Mental illness, meet Match.com. Is casual flirtation being ruined by an epidemic of "crazy, armed, and dangerous"? Just imagine: You meet a guy at the coffee shop, and then friend him on Facebook, but he turns out to be too creepy, so you block him. Then he turns out to have targeted and killed other women just like you. Susie reads a blog entry from a woman who met a mentally ill man who "loved" Asian women to the point of obsession. When they wouldn't go out with him, he murdered them. Next, Susie has some good medical news about chlamydia. Scientists are one step closer to a chlamydia vaccine. Sexually transmitted diseases are among the oldest, most persistent, and most widespread of maladies, so why has it taken so long to develop these drugs? Susie says it's prudishness. Then, it's our "Try this a Home" mailbag. Susie has a letter from a listener who asks, "What are your best tips for great outdoor sex?" Hint: Keep the bug spray handy! Have a question or news story for Susie? You can send your confidential queries and comments to susie@susiebright.com. [Episode 667, July 24, 2015] Explicit Language Warning: You must be 18 years or older to purchase this program. 1. Language: English. Narrator: Susie Bright. Audio sample: http://samples.audible.de/pf/suzy/150724/pf_suzy_150724_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 19.09.2020
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To the Best of Our Knowledge: We Are All Connec...
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In this hour, Lada Adamic is one of a host of social scientists working at facebook. Anne Strainchamps wanted to know why. And what all those sociologists are up to.Next, Somalia didn’t have a written language until the 1970's, and today, many if not most Somalis still live within an oral tradition. And in that tradition the poet is king. Then, some time ago, Olga Nunes got an invitation to join an email Listserv of more than 21,000 artists. The rules of the Listserv are simple. Every day, one person on the list is randomly selected to write an email and send it – to everyone else. So when it’s your turn… what do you write? Olga Nunes records voicemail memories of smell.After that, in Chile, a new platform called Poderopedia has just been launched. Its goal is to make those connections more transparent. It’s a crowd-sourced map of business and political power in Chile. Journalist Miguel Paz founded Poderopedia. And finally, in the gaming world, game designer Jason Rohrer is a god. Now, saying someone is a god in a certain field is a figure of speech. I mean, they’re not REALLY immortal beings. That is, unless you’re Jason Rohrer. [Broadcast Date: November 29, 2013] 1. Language: English. Narrator: Jim Fleming. Audio sample: http://samples.audible.de/rt/tbon/131129/rt_tbon_131129_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 19.09.2020
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To the Best of Our Knowledge: We Are All Connec...
9,95 € *
ggf. zzgl. Versand

In this hour, Lada Adamic is one of a host of social scientists working at facebook. Anne Strainchamps wanted to know why. And what all those sociologists are up to.Next, Somalia didn’t have a written language until the 1970's, and today, many if not most Somalis still live within an oral tradition. And in that tradition the poet is king. Then, some time ago, Olga Nunes got an invitation to join an email Listserv of more than 21,000 artists. The rules of the Listserv are simple. Every day, one person on the list is randomly selected to write an email and send it – to everyone else. So when it’s your turn… what do you write? Olga Nunes records voicemail memories of smell.After that, in Chile, a new platform called Poderopedia has just been launched. Its goal is to make those connections more transparent. It’s a crowd-sourced map of business and political power in Chile. Journalist Miguel Paz founded Poderopedia. And finally, in the gaming world, game designer Jason Rohrer is a god. Now, saying someone is a god in a certain field is a figure of speech. I mean, they’re not REALLY immortal beings. That is, unless you’re Jason Rohrer. [Broadcast Date: March 13, 2013] 1. Language: English. Narrator: Jim Fleming. Audio sample: http://samples.audible.de/rt/tbon/130313/rt_tbon_130313_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 19.09.2020
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